![]() ![]() It draws upon a portfolio of innovative formulas and commercial manufacturing facilities spanning 8 product categories with limitless innovation potential. A modern-day invention factory to its core, Starco Brands identifies whitespaces across consumer product categories. Starco Brands (OTCQB: STCB) invents consumer products with behavior-changing technologies that spark excitement in the everyday. There's a job opening at Starco Brands - we need a Social Media Graphic Designer (Freelance - LA Area) And if THAT doesn't sound like an episode of Curb Your Enthusiasm , we don't know what does.Hello, fellow creatives. But even wilder? Larry David was right! And since he never said crypto was a good idea, he actually comes out of the whole mess clean (cleaner than other celeb endorsers, at least). The wild thing is that the man who purchased this ad (CEO Sam Bankman-Fried) is now in serious hot water, to say the least. Bonus points for pitching it as a fantastically funny story, during which we see Larry David, the stand-in for every crypto naysayer, moving through time, declaring inventions like the wheel, indoor toilets, and electric lights to be useless or unnecessary.īy building on an established character (LD) whose traits we're already familiar with, the commercial makes its point clear in the first 10 seconds, letting us enjoy the pure humor for the rest of the running time. Not only did Dentsu, the ad agency, produce something incredibly clever, it also succeeded in tackling the biggest Super Bowl ad challenge of 'em all: introducing a relatively new idea (in this case, crypto), which is a much harder sell than shilling toothpaste or hamburgers. The tots' looks and gestures somehow communicate an offhand, casual understanding of the financial topics they're discussing - perfectly paired with the almost drowsy, adult male voice - and the result is a comedy alchemy that cannot be explained, only admired.īefore you say anything about how this, in hindsight, is now more sad than funny, let's look at the commercial on its own merits (putting aside the fact that FTX likely illegally financed the ad with customer funds). Funny, isn't it, how that one didn't inspire people to trust E*Trade with their money?Įnter these pint-sized financial wizards, so successful they inspired countless spin-offs, guest spots, and reboots. ![]() What better way to convey the message - so simple, even a baby can do it - than literally using babies? This low-budget-looking spot was way more successful than the company's previous 2000 Super Bowl ad, the one that bragged about wasting 2 million bucks while showing a monkey dancing on a bucket. Merging 1989's Look Who's Talking with Wall Street bro audio (and purposely low-fi video to add to the realness), E*Trade hit the conceptual jackpot and stuck the landing with magnetic results, leaving viewers everywhere unable to look away. Hurling a hammer at the screen, she destroys it (we don't have room to discuss the irony of how all we do now is look at Apple screens) and, as it explodes, these words scroll: "On January 24, Apple will introduce Macintosh." So was this Chiat/Day creation worth the money? Setting aside the fact that this article was written on a MacBook and you're probably reading it on an iPhone.after the ad aired, people rushed into Apple stores and the company reported a huge spike in sales. As an onscreen Big Brother preaches about "Information Purification Directives" to a crowd of sheeple (London skinheads cast as extras!), a lady wearing shorts and a tank top runs in, pursued by the Thought Police. So they brought in the big guns: Alien director Ridley Scott and George Orwell in spirit (his novel 1984 inspired the whole thing). They knew there was no better way to reach the masses in the pre-internet era than a Super Bowl spot - the challenge was how to get a big message across in a short amount of time. ![]() Not only did they need to sell personal computers, they needed to sell the idea of personal computers, a tall order for a small company with a limited budget. ![]() Back in (yes) 1984, Apple was still a scrappy 8-year-old company, an underground underdog fighting against the evil squares (a.k.a. No list would be complete without mentioning the SB O.G., Apple's "1984." But first, a quick history lesson. ![]()
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